Have you noticed how even all the top marketing ‘gurus’ copy each other when it comes to their affiliate marketing strategies? It’s no longer a case of deciding which products you need to help you in your business, but more a case of deciding which set of bonuses you would prefer to get with your purchase. The ‘McDonalds’ model on overdrive.
If it was a burger you were buying, you’d be clinically obese with every purchase. But it seems that in the world of ‘super affiliates’, offering a product simply because it’s good doesn’t cut it. Any product or service they recommend is obviously so much better when combined with their ‘amazing bonus’. Is it?
Surely, if a product is any good, it’s good enough to stand on its own merits. And if it isn’t, why the hell are these ‘super affiliates’ recommending it? (Surely, they wouldn’t just be after their affiliate commission, regardless of whether or not you or I actually need the product 
) Or maybe they’re using the hype of a brand new launch to get you turned on to how good their own stuff is because they can’t sell it on it’s own?
Ok, I’m a cynic, shoot me. But before you do, think about all the bonuses that you are being offered and ask yourself if they really do ‘add value‘ to what it is you’re buying, or if they’re just adding to the hype.
So, if you’re struggling to compete with these ‘super affiliates’, what can you do? The simple answer of course, is to copy them. Why reinvent the wheel folks?
- Pre-selling. Making sure your visitors are already convinced of the benefits of what it is you’re offering is more than half the battle won. And of course, this is much easier if you do actually own and use the product.
- Your own site. Instead of linking directly to the product sales page, send your visitors through your own website first. A lot of the super affiliates will buy a domain name for every product they are going to sell and then either put up a pre-sale page or redirect to the main site. If you are going to use ‘redirects’ check out the free software that’s available from Cenay. Absolutely the best link cloaking software I’ve found.
- Capture pages. Too many affiliate marketers think they don’t need to bother building a list. Wrong. A great capture page can do wonders for your affiliate marketing efforts because once they’ve signed up, they’ve already established a position of trust with you and this makes it easier for you to recommend any number of products to them. (Don’t make the mistake of spamming your list with every latest, greatest, must have piece of crap or you’ll lose them for good).
- Offer bigger bonuses. This is where it gets harder for the little guy who’s trying to compete in the world of affiliate marketing. But being small can actually be a big advantage if you play it right. Instead of offering some worthless piece of PLR trash that you picked up as a ‘bonus’ from another offer, get personal with your visitors.
- Offer a free training video that walks them through using the product.
- Offer a free one-on-one consultation to answer any questions about using the product.
- Give up some of your commission and offer a price discount. (Not all affiliate programs allow this so do check beforehand).
Super affiliates earn their title for a reason. They put in the work beforehand rather than just sending out some pre-written email that everyone has already seen. If you want to have any chance of competing with them, you’re going to have to do the same.
Of course, you could just confine your affiliate marketing to a niche that isn’t overrun with super affiliates. Once you get outside of the IM arena you’ll find life as a super affiliate is much easier.
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- Cracking the Internet Marketing Code – Will You Do It In 2010?
- Building Your MLM Leads List – With ‘Targeted’ Prospects.
- Finding The Best Affiliate Products and How to Promote Them
