Well, it’s the old, old story. Whether or not you can make a full time living from just google adsense revenue or whether you have to move over to other money making methods?
Let’s put it to rest once and for all.
Google Adsense is one of the easiest ways to make money online. Period!
You can do it for free, and all you have to do is:
- do some keyword research, (I’ve discussed keyword research a zillion times)
- set up some sites (Blogger.com is fine),
- drive some traffic, (Article Marketing is still the best for quality traffic)
- Decide whether to go for quality ( a few, high traffic sites) or quantity (more sites with less traffic to each of them).
Once you’ve decided on that it’s simply a matter of getting off your butt and putting your plan to dominate the Google Adsense program into action. Which of course, is where it usually falls flat, because most folks won’t take the time to do the work. And then they’ll run away screaming that you can’t make money with Google Adsense!
So if it’s that easy, what’s Google’s sneaky secret that makes it so hard for the average, wannabe, Adsense guru to make a fortune? The truth is that Google doesn’t have a secret. Like everything else, the information for getting the most out of the Adsense program is right on Google itself. The advantage the gurus have over the average marketer, is the fact that they take Google’s Adsense optimisation tips and use them.
Now, having said that, there are a couple of tips that you might want to take note of.
Smartpricing
Basically, if the ads on your site perform poorly, you’ll get paid a lot less than another site that performs better while showing the same ads. So, if you get a lot of visitors, but your click through rate is poor, or you generate a lot of clicks that don’t result in a conversion for the advertiser, you can expect to earn less per click.
The best way to avoid the smartpricing penalty is to provide targeted content. If your visitors are interested in your content, there’s more chance they’ll be interested in the ads being displayed. This results in a ‘win-win’ for everyone, you get the click, the advertiser gets the sale, and Google gets the satisfaction of having pleased another surfer (as well as the payout of course, 
)
Adsense Keywords
When deciding what keywords to optimise your site and content for, you want to know the cost per click that advertisers are paying. Obviously, higher CPC’s will result in more money for you as an adsense publisher. (Assuming, of course, that you haven’t been ‘smartpriced’).
Don’t think that if the CPC is $15, you are actually going to make that same amount for every click! Your share is likely to be pretty small compared to Google’s. But hey, it’s free money so does it really matter?
