So, it shouldn’t come as a surprise that Mike Dillard has finally decided to release a copywriting course. After all, when you read any of his sales letters or his e-mails, you can’t fail to notice that he’s one of the greatest copywriters (read – salesmen) out there.
And yet, copywriting is one of Mike’s skills that he doesn’t really talk about much. Maybe he reckons that it’s enough to let his copy speak for itself and so he doesn’t need to brag about it like a lot of copywriters do. Personally, I’m not too sure if copywriting is a skill that you can learn. I’ve tried and always failed miserably.
But I do know the quality of information that Mike gives in his other products. So I’m willing to bet that if he reckons it’s ‘learnable’ (is that a word), then it is.
If you can learn copywriting there’s a pretty good chance you won’t need to learn anything else. Nobody will care if you’re getting all the keywords in the wrong place. It won’t matter if you’re paying a fortune for PPC. And your chances of being accused of spamming someone who signed up to your list will be practically zilch.
Why?
Because with a swish of your pen (or a clunk of your keyboard) you’ll win everybody over and have them singing your praises while they’re busy throwing their money at you and begging you to sell them anything you want.
And for those of you reading this and thinking, “yeah, well I’m not into ‘selling‘ anything” so I don’t need to bother about copywriting… you need to bother about it if you’re wanting to make some money. If you’re running a blog and wanting folks to read it, click the affiliate links or the google ads, or even just share it with their mates, then you better be writing stuff that’s actually makes folks sit up and take notice and do something other than just flick over to the next blog on their reading list.
Now unfortunately, this is only available for a limited time. Frankly, I hate the whole ‘scarcity’ thing, but it’s a marketing tactic that works. And will it be released again? Yeah, probably it will. Maybe with a higher price tag, maybe not. Maybe without the bonuses, maybe not.
Actually it doesn’t really matter. If you’re thinking you’ll get it next time round, then wait and see if it is released again. But bear in mind, all the while you’re writing mundane, boring, non-converting emails, ads, blog posts, articles,… you’re leaving money on the table that all the folks who pick up this copywriting course today, will be making tomorrow. : )
If you are really serious and want to learn copywriting for helping with whatever type of marketing you’re into, then grab Mike’s course. As usual, with all of his stuff, there’s a cast iron guarantee. A whole year for you to take this copywriting course, learn it, apply it and rake in the cash from it. Somehow, I doubt there’ll be many folks asking for a refund. I’ve never yet considered returning any of his courses and neither have any of the other ‘Insiders’ who’ve actually acted on the training delivered rather than just letting them gather dust on the shelves.
