We all know that ‘video marketing’ is huge. Everyone is doing it, and with good reason I suppose. Let’s face it, if you’re wanting to get your message across it’s much easier to do it in a video. People can actually see what you’re doing if you’re showing them something instead of just reading a bunch of instructions that may very well have some important point overlooked. Maybe not important to you, but to your customer, your trainee, your prospect… it could well be the difference between being able to do something or not!
But video marketing requires that you are comfortable with making videos. And for a lot of folks, especially newbies, that’s simply not the case. And I include yours truly here although I can hardly still claim newbie status as my excuse. 
However, after making a recent discovery it’s become pretty obvious that the reason why video marketing sucks for newbies is down to the software available to them. You have the option of using free video software, which is limiting to say the least, or paying a small fortune for a good software that you can use straight out of the box. See, hefty prices ususally mean steep learning curves.
And when you want to get results quickly, you want something that you can use quickly, without wading through a load of techno mumbo jumbo. You just want to make a video right? How hard can it be?
Pretty hard actually. Unless you know which formats to use, how to set your framerate (?), how to compress the finished movie so the file size is actually small enough for you to upload. Which is why you won’t have seen too many videos from yours truly in the past.
Too hard, too technical, too time consuming, too everything – except quick and easy, which is how I like most of my marketing to be.
But there comes a time when you have to bite the bullet. So after getting into some difficulties with a video I was putting together for a fellow Insider, I sought out an expert on videos and his advice – my software sucked!
Now I admit this was free software. I had made the (imo right) decsion to elect for free video software when first starting out to conserve costs. It wasn’t a necessity. But then I discovered that it was hard, complicated, technical, time consuming and generally a real pain in the rear end to actually make videos. So I had no intention of investing in a paid video software that I figured I would probably never use.
But learning that it was the software at fault and not me personally allowed me to take a whole new outlook on things. And I guess that runs true for most things in life – you get what you pay for right? So off I went in search of simple, easy to use out of the box, plain and simple video software.
And I found it. 
Not only did I find it, but I also found they had a much better ‘free’ version than the one I’d used previously. Suddenly, making videos and increasing my own video marketing efforts was no longer something to be afraid of. My fellow Insider managed to get his video and I’ve used it since to show you exactly how to use Jim’s free capture page generator.
Your simple video marketing advice to take away is this:
- If you’re having trouble creating videos, find a different software!
Seriously, making videos should be as simple as making a capture page using Jim’s generator. If it isn’t, something is wrong. And before you go deciding that maybe video marketing isn’t for you, you need to check out all your options.
And btw, if you want to get a copy of the software I decided was enough to invest in go check it out. Depending on your starting level you may want to opt for the free version. It’s more than good enough for the basics. But personally, I recommend the paid version. Remember what we already said, “you get what you pay for”.
