So it seems that The Insiders aren’t the only Magnetic Sponsoring affiliates who know the importance of providing value. Of all the systems out there, I honestly can’t think of another one whose supporters go as far out of their way to provide as much free information and advice to folks who will probably never join their business.
The latest guy taking the principles of Magnetic Sponsoring to heart is one of BetterNetworker’s top guys, Jerry Chen. He has managed to pull off live interviews with some of the biggest names ever, including not only our very own Fernando Ceballos and Jim Yaghi, but also Ann Sieg, Mike Klinger, Tom Bell, Jorge Bueno… the list goes on. There is even word on the street that Mr Dillard himself may be appearing.
I have no idea how he managed to persuade them all to give up their secrets, though I did hear talk of free margeritas, which seems to be the currency of choice for many top gurus. Go figure!
What does Jerry get out of it? Well, he gets to learn the same secrets as everyone else of course. And yeah, you have to opt in to get access to the training, so he’s generating leads that hopefully will continue to respect him long after they’ve finished watching the videos.
But the real secret is the way he is doing it. He could have opted for a quick capture page, free e-book, lots of fancy sales hype, followed up by a zillion e-mails selling you a load of crap.
Instead, he spent months putting together this whole video training with the industry greats. He spent the time (and the money) to make sure that what he was offering was worth way more than the price tag of your e-mail address.
Believe it or not, one of the biggest ‘secrets‘ of Magnetic Sponsoring is the fact that it focuses your attention away from making money. Once you quit focusing on how you can earn more money and start focusing on what’s really important, that’s when you finally “Become The Hunted“.
