Building Your MLM Leads List – With ‘Targeted’ Prospects.

It seems that one of the main questions I get asked is about list building. How do you do it? And once you get people on to your list, how do you convert them from subscribers to sign ups? And once you convert them to sign ups, how do you get them to stick with it and get sign ups of their own so that you can enjoy the profits they create for you?

It’s a fact that if you’re in any form of MLM your chances of getting someone to sign up to your business at the first look is pretty slim. And rightly so. You really don’t want to sign up anyone and everyone, despite what your upline might be telling you! One of the great secrets of Magnetic Sponsoring is that you need to be willing and able to say ‘no’ to people who aren’t right for your business.

So a list is a pretty necessary tool to have. The list is what allows you to choose who you want to work with. It’s your way of weeding out the tire kickers and making sure you devote your time where it’s most needed. Note that doesn’t mean neglecting the ones who don’t sign up right away – you may just need to nurture them a little longer. But you don’t give them the same time, energy and committment that you give to those who are willing to work with you on building a profitable business.

So how do you start building a list of prospects, whether they are prospective customers for your Network Marketing business, or prospective customers for your Internet Marketing products?

To be honest, I haven’t found a great deal of difference in how you go about it. Bear in mind that regardless of what you want from your leads, they all want the same thing from you – an honest solution to their problems. And what they want is waaaay more important than what you want!

Where to Start

Bearing in mind that most folks are looking for solutions, you should only be targeting the people for whom you can provide a solution. Despite the fact that targeting your list building is just plain common sense, it never ceases to amaze me how many people ignore it completely. They put up links to their capture pages (usually some crappy, replicated company page at that) anywhere and everywhere, believing that it’s nothing more than a numbers game.

Get enough visitors to your page and you’ll generate plenty of leads right?

Wrong!

Traffic on it’s own is worthless if it’s the wrong sort of traffic. If you sell spare parts for Ford cars, it doesn’t matter how many Peugot, Renault, Honda… owners see your shop, they ain’t gonna buy!!! Next time you see a hyped up sales page telling you that all you need is enough visitors, stop and think. You need the right sort of visitors. So don’t go wasting your time on the others.

Capture Pages

And while we’re on the subject of capture pages it’s worth bearing in mind that even a poorly designed original will outperform a glossy replicated page nearly every single time. Why?

Because it’s real, because it’s unique, because it brands you and not your MLM. Remember, your goal here is to get people to sign up to your list, not your company’s. Sure in the beginning, if you don’t know how to create a capture page, or you don’t have an autoresponder or a hosting account, then you’re stuck with the replicated affiliate site. But the quicker you dump that in favour of your own, the quicker you’ll start seeing huge results in your list building.

Getting Them There

Getting prospects to your capture page is the easiest part of building your list. Really. There just isn’t any excuse for not knowing how to get killer amounts of traffic these days. You don’t have to be an expert to set up a blog, create a lens, submit articles, participate in forums… and that’s without even thinking about using paid methods.

Why Would They Sign Up

You have something they want. It’s that simple. What you’re offering has to be worth giving up their details for. Which takes us back to the beginning. Providing solutions. If you’re offering a solution to a problem they’ve got, and more importantly if they believe your solution is better than the next guy’s, they’ll hit the subscribe button.

A lot of people fail at making their solution better than the next guy’s. Which is why some folks can build huge lists, and others can’t.

Bear in mind that you can’t build a list (big or small) if you don’t have the right tools. At the very least, you need a hosting account for your capture page and an autoresponder. If you’re unsure where to go for these, check out my personal recommendations.

And if you really want the low down on building your MLM Lead List, I highly recommend you check out Mike’s MLM Traffic Formula. Step by step, from start to finish, everything you need is laid out for you. Don’t be fooled by the title. This is not about getting traffic, this is about getting traffic that generates leads.

Related Posts:

• Lead Generation Secrets of The Gurus
• List Building with Magnetic Sponsoring
• Free And Easy Capture Page Generator From Insider Jim Yaghi
• Some Simple Advice on Google Adwords, Affiliate Marketing and Magnetic Sponsoring
• Competing With the Super Affiliates