I’m still amazed at the number of folks who continue to either buy leads or subscribe to list building programmes instead of generating their own leads. It’s not like creating your own list is hard, or expensivie or time consuming. In fact, lead generation has probably never been easier, especially given the rise of social...

So, whether we like it or not there’s no doubt that the gurus have list building down to a fine art. They can put up an offer and have thousands of folks signed up and ready to hand over their money within a few weeks. Meanwhile, the little guy (you)just starting out can’t seem to...