For many people understanding The Traffic Formula is not as easy as it first seems. They seem to think it’s just about getting visitors to a website. But if that’s all there was to it, then why would someone like Mike Dillard create a whole training course simply called Traffic Formula?

The answer of course is that the Traffic Formula course isn’t about generating traffic. It’s about building a business and owning that business and everything related to it.

The biggest secret that all Insiders share is the value and importance of You.inc If you aren’t building You.inc you are not building a business. You may be working a business that is owned by someone else, but you aren’t building a business that you can call your own.

And it doesn’t matter how well you can promote some company website, or how well you can convert visitors to customers or paying downline members, it’s still not your business.

What Traffic Formula is, is a blueprint for building a business. Why Mike didn’t call it The Home Business Blueprint is beyond me. But he didn’t, so unfortunately a lot of folks think this course is just about getting traffic.

And while traffic is an important part of your business, it’s what you can do with that traffic that is key to your success. The Traffic Formula course breaks down your business building efforts into 3 key areas.

As you can see, the first thing in your blueprint is you. And that’s because you are the key to making the rest of it work. It’s not about your company, or your product, or your sales pitch, or anything else you may think it’s about. You are the starting point for your home business.

In order to build your business you need to understand the critical components that make it up. And as Mike explains so eloquently in his free video, they basically consist of only 3 elements.

Now what Traffic Formula provides you with is the detailed, step by step part of taking these 3 elements and putting them together in the simplest, quickest way possible so that you can literally automate your business and have it cranking out leads, attracting prospects and customers to you, and allowing you to do this for free while you make a profit on the backend.

And I can appreciate that there are many who think this is impossible. That in order to put it all together you need to be some technical wizard, or you need to have a never ending supply of money to buy extra stuff after you’ve paid for the course.

Well, I guarantee you don’t need to be a technical wizard. After all, not all Insiders are technical, and personally, I’m more technically challenged than most.  I also guarantee you won’t need to buy another course in order to be able to put this one into action.

But let’s be real. There are costs associated with any business – whether on or offline. And if you want to build a business you have to be prepared to pay those costs. If you’re not, don’t bother investing in Traffic Formula. It’s a blueprint for building a business and you can’t do that without money. You will need to buy a domain, hosting, an autoresponder, etc.

For those who are serious, then Traffic Formula 2, (or Business Blueprint, call it what you will) is a serious resource.