Of course all of  The Insiders have their own little ’secret’ nuggets that they use to grow their own business. And our Jim is no exception. He is without a doubt a true Master when it comes to using Pay Per Click to advertise your business and generate hundreds of leads on a regular basis.

It’s no wonder he is the number one guy Mike Dillard relies on to manage the PPC campaigns for the Magnetic Sponsoring business. And with good reason. Jim’s strategies are not copied and pasted from some cheap E-book, but are the results of continual testing over and over again.

Check out Jim’s take on using your keywords in your PPC ads. Note it’s totally against the grain of what most PPC ‘experts’ will tell you.

And by the way, if you want to get some real PPC training under your belt, direct from Jim and Mike themselves, then you really need to get your hands on the PPC Domination course they just released.