Too many people think that linking for SEO purposes means they have to go out and get all those links from external websites. Not so. Your internal linking structure can do wonders for your site’s rankings.

SEO is all about letting the search engines know where to find your stuff, and which of your sites pages are most valuable for any particular keyword. In return, they can then feed that information to their end users, the people searching for those keywords.

By optimising your internal link structure, you are helping the search engines identify which of your sites pages are most relevant to which keywords. Remember, you don’t want all of your links pointing to your home page. Try to spread the link love around. After all, you want your visitors to see all your content, not just your home page.

If you’re worried on how to do it, don’t be. Cenay has come to the rescue with a great, short video showing you exactly how easy it is, simply by using a simple little tool.