The Video Boss, is the latest mega launch in the IM world. And before I go any further, let’s get one thing clear. I have absolutely no doubt that it will be an awesome course. Andy Jenkins knows video like nobody else. He should do, he’s done it long enough.
With that said, will The Video Boss get you more traffic or make you more sales? Hell no. The traffic for his pre-launch videos (amazing content given away in those videos) was driven by the power of his JV partners. Sure, once folks got there, they were sold by the videos Andy had created, but the videos themselves didn’t drive the traffic. They just converted it once it had already arrived. And that traffic arrived by virtue of the power of marketing.
Should You Buy It?
Whether or not you decide to buy Video Boss totally depends on two things.
- What you hope to gain.
- Whether you are prepared to learn the art and skill of video production in that much technical detail.
If you’re hoping to gain more traffic and sales, then the Video Boss isn’t going to cut it for you. Like I said, video doesn’t drive traffic. It just helps to convert it once it’s arrived. Notice it ‘helps’ to convert. It isn’t guaranteed any more than a great sales page is. With conversion you have to keep testing different things. Now, can you imagine the technicalities of taking out a piece of video and replacing it with another one? Scary!
As far as number two goes, yours truly (and the vast majority of IM’ers) would never in a million years be able to learn the intricacies of Andy’s course in any reasonable timeframe. Remember he’s been doing this for years and it still takes him a couple of days to create those videos. Your learning curve might be shortened but you can still bank on a few months before you’re anywhere close to creating a video half as good.
The cost of the course shouldn’t put you off. I’m sure it’s worth the cost if you’re sure on the other two reasons for signing up. In all honesty, there was more than enough information in the free videos to get you creating great looking videos without all the technical mumbo jumbo and any sort of cost.
Video marketing might be huge, but you don’t need Video Boss to take advantage of it. Take a look at the most viewed videos over on YouTube. Nobody really cares about how fancy they are. Some of the most viewed are the least fancy of all.
Marketing is about more than videos. Sorry Andy, but it just is.
The above video used Powerpoint and Windows Movie Maker. Nothing else. Grabbed the PPT template and the music from www.templateswise.com and the clipart from microsoft office. No need for a fancy mic, or editing software and no, I’m not trying to pretend that this video is anywhere like any type of video your’e going to create with Video Boss, but it isn’t as time consuming or as costly either. 
