Having just told you about the power of Video Marketing and RSS, I have been doing a little research into YouTube. Sneaky I know, but as a recent convert to YouTube and all things video related, it’s an area where my knowledge is weak so the research is a necessary (if boring) evil.
However, it was made a whole lot easier when I discovered some very kind soul had already done all the research for me. Yep, the YouTube Report is already done and dusted.
And I have to admit their research is a whole lot more detailed than mine would have been. They conducted detailed surveys with over 2000 YouTube users.
For instance did you know:
- More than 2/3rds of the US population (men and women) over the age of 25, have watched a YouTube Video? Bang goes the idea that it’s only for youngsters!
Some of the questions asked covered the following:
- Why people visit youtube – if you know their ‘why’, you can cater right to it.
- Why people recommend videos to their friends and colleagues – Viral Video on overdrive if you can crack this.
- What makes a user want to watch a video – is it the title, the thumbnail, the description, all of the above?
There’s no doubt that YouTube visitors number in the millions. And knowing how to take advantage of a market that size can’t help but do wonders for your business. I don’t care how big or small it is.
Did you know that 91% of YouTube users have purchased something online. And 63% have done so within the last 3 months? But, here’s where it gets really cool.
35 percent of YouTube users have purchased something online that they saw advertised on YouTube
and 30 percent have followed a YouTube link to make a purchase.
There really is far too much information for me to give you here. But if you want to improve your Video Marketing, I highly recommend you check out the YouTube report. There is some seriously good information on there. And I don’t even think they’re on the ‘Insider’ list. A matter I may have to rectify in the not too distant future. 
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